There are many implementations of well thought through sales automation systems. These could be for a range of applications including...

The cost of customer acquisition in India is easily upwards of INR 1000. Yes, to get one customer even for an online store can cost INR...

There was a time when phone penetration was so low that one had to wait in line to make a call from a public phone. A call to America...

Is Consumer Service and Customer Service one and the same thing?? Technically, they both mean the same. However these terms are usually...

Are you a company that provides after sales service to your customers? These could be individual consumers or institutional customers....

If you are running your supply chain on an enterprise level software or a SAAS platform, you will need to have processes for entering...

Have you ever sent a response to a short message (SMS) code advertised in the papers or on Television? There is a very high chance that...

We have been handling consumer services for several FMCG, Pharmaceutical & Multi- National Firms since 2001. In the current business...

Customer databases get obsolete pretty fast. Here’s what you can do to make sure you are not carrying junk data in your customer...

A recent interaction with Amazon Customer Service gave the following insights: It is very difficult to get to a live person at Amazon....

Several Companies operate their supply chain processes on high-end enterprise systems. However these systems are internal and used...

They often say, “it takes a lot of time to get a customer and very little time to lose one”. It also takes a lot of money to get a new...

Bot or Robot? In computing terms a Bot is an automated program that can perform certain tasks based on inputs provided to it. Inputs can...

As marketers seek to stay in touch with prospects (with the ultimate aim of selling their products and services) they encounter several...

In my early days working for a multinational financial services firm in India, I was in the B2B Sales function. One day our CEO stopped...

Are you a business that sells products or services to other businesses? Does your sales channel often sit idle due to the lack of sales...

The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...

Have you ever considered calculating the cost of your meetings Be they internal meetings or external. Whether for new business or meeting...

1. Specialist Expert Consultation – To consumers who are looking to make a purchase of household appliances. There are many aspects that...

Call centers have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...