As doing business is getting more competitive, retailers and dealers are the mainstay for many brands, While online channels are growing, brick and mortar business though retail channels will continue to be the key driver of growth.
Here are 10 initiatives that you can consider (and if you are already doing this , you could consider enhancing )
Retailer and Dealer skills development and training. Training need not be about your own business but more to help retailers and dealers stay abreast with the latest developments that can impact their business. Large companies have many corporate resources available and these can be harnessed for the enhancement of skills of channel partners
Engagement programs - go beyond the traditional rewards and recognition to create meaningful engagement programs . Some that may also include employees and family members of channel partners
Keep the communication lines open - Dealer Help Lines that answer many queries that the channel partners may have
C-Voice - Voice of the Channel. Through surveys, videos, streaming events with the company leadership and more
ECommerce support - helping dealers and retailers get online and making a success of it
Special occasion recognition - Tenure , Birthdays, Anniversaries , Festivals and other occasions that are opportunities to cement relationships with the channel partner
Collective buying support . Leveraging corporate resources to help dealers and retailers get better deals for some of their input costs
Automation - an app for all seasons that can be created for your retailers and dealers
Traffic generation for their business. Specific initiatives that can build footfalls for their business
ESG - Environment, Social and Governance related initiatives including channel alignment to organisation goals
To know more about how Kankei can work with you on your dealer relationship management initiatives please do write to info@kankei.com or whatsapp +91 9324747575 or click here