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Good Quality Customer Care comes at a Cost

Customer care is now more important than ever before. Competition for limited customers is high. And new entrants are happy to slash...

The Role of Call Centres in Customer Relationship Management (CRM)

CRM is a loosely defined term that encompasses a range of activities relating to customer engagement. Just like we invest time and money...

The Role of Consumer Services is Changing

The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...

Use of Call Centres for Consumer Marketing

Call centres have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...

How much does it cost to have a face to face sales prospecting meeting (India)?

There are times when I meet prospects and share with them the cost of our face-to-face meeting. The conversation goes as this: ‘This...

Leveraging your Brand Investment in Digital Marketing

A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies...