• Ajay Miglani

How a prescription pharma brand can build an on-going relationship with the end consumer

Chronic illnesses are very prevalent in today’s fast paced world. Though it is a challenge for patients and doctors and care givers there are lot of advancements in medicines that help control or manage chronic diseases.

One of the main challenges in management of chronic illnesses like asthma, arthritis, diabetes, epilepsy, nerve diseases and others is the availability of medicines on a timely basis.

Since there are many competing drugs, patients may often find the same medicines under different brand names.

For a pharmaceutical company that has medications for chronic illnesses, it would help to build a relationship with the consumer with the following objectives:

  1. Provide information to consumers on the medication

  2. Enable the patient to interact with the brand and to be able to purchase the same brand over a period of time

  3. Get patient feedback

  4. Identify distribution gaps with respect to existing distribution for new and existing patients

Proposed engagement program

The following is an example of an engagement program that may be undertaken by a pharmaceutical brand for chronic illnesses:

The above program would need the services of a specialist consumer engagement services company like Kankei

To know more about how Kankei can assist a pharma brand in building a consumer engagement program, please contact us

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