Forget investing in marketing, this is the time to invest in your customers. The cost of acquiring customers is growing everyday and we...

Outsourcing is not a bad thing. It helps companies focus on what they are best at and also releases management time and financial...

Ecommerce is a fast growing channel for many brands and retailers. It also offers a great opportunity to specialist individual businesses...

跨境电子商务正变得越来越大，全球大多数跨境电商卖家都来自中国 中国制造的产品在亚马逊、ebay、Wish等平台上销往美国、欧洲、澳大利亚等多个国家，产品销售后，客户可能需要客户服务，因为消费者可能对产品有一些问题，或者用户可能对产品有一些技术问题...

Cross Border eCommerce is becoming very big and most of the world’s Cross Border eCommerce sellers are from China Products made in China...

The best way to take steps towards customer service are as follows Create a Strategic Overall road map for customer care. This includes...

Social Media is exploding and will continue to grow. Not only are the social media sites increasing but so are the devices and smart...

Brand managers have a plethora of consumer and trade communication options in front of them –  in market, in store, telephone, mobile...

India is one of the world’s most populous countries. In fact it is the world’s second most populous country. With a population of close...

When I talk about the word ‘Asset Retention’, the first thing that strikes my mind as an individual is to hold on to and retain my...

As businesses become more competitive one of the drivers of profitability is the level of repeat purchase by customers. Not only does...

Very often we see an ad in the newspaper that gives us an email address or website to visit and we just move over to the next page....

As consumers, when we call the customer service centre of a bank or telecom company, we may not imagine the scene at the call center. For...

Outsourcing is used by an organization to reduce costs by transferring some portions of work to other companies. Establishing a...

Customer care is now more important than ever before. Competition for limited customers is high. And new entrants are happy to slash...

CRM is a loosely defined term that encompasses a range of activities relating to customer engagement. Just like we invest time and money...

In today’s competitive world, CEOs and Business Heads have to try every trick in the book to get ahead. And with an ever changing...

Direct Marketing in India has often been misconstrued as Direct Selling – Door to Door, Cold Calls & Telemarketing . That is because...

There are many implementations of well thought through sales automation systems. These could be for a range of applications including...

The cost of customer acquistion in India is easily upwards of INR 1000. Yes, to get one customer even for an online store can cost INR...