Several Companies operate their supply chain processes on high-end enterprise systems. However these systems are internal and used...

They often say, “it takes a lot of time to get a customer and very little time to lose one”. It also takes a lot of money to get a new...

Bot or Robot? In computing terms a Bot is an automated program that can perform certain tasks based on inputs provided to it. Inputs can...

As marketers seek to stay in touch with prospects (with the ultimate aim of selling their products and services) they encounter several...

In my early days working for a multinational financial services firm in India, I was in the B2B Sales function. One day our CEO stopped...

Are you a business that sells products or services to other businesses? Does your sales channel often sit idle due to the lack of sales...

The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...

Have you ever considered calculating the cost of your meetings Be they internal meetings or external. Whether for new business or meeting...

1. Specialist Expert Consultation – To consumers who are looking to make a purchase of household appliances. There are many aspects that...

Call centres have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...

There are times when I meet prospects and share with them the cost of our face-to-face meeting. The conversation goes as this: ‘This...

A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies...