Entering Retail Orders into SAP and other Supply Chain systems – challenges and how to overcom
Several Companies operate their supply chain processes on high-end enterprise systems. However these systems are internal and used...
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- Aug 16, 2016
The Need to Invest in (and Outsource) Consumer Services Management
They often say, “it takes a lot of time to get a customer and very little time to lose one”. It also takes a lot of money to get a new...
- Jul 12, 2016
What are Facebook Chat bots and how can you use them to engage with your customers?
Bot or Robot? In computing terms a Bot is an automated program that can perform certain tasks based on inputs provided to it. Inputs can...
- May 7, 2016
Database and List Building for Email Marketing
As marketers seek to stay in touch with prospects (with the ultimate aim of selling their products and services) they encounter several...
- Dec 9, 2015
How can an Inside Sales Team boost the productivity of your Business Development Managers?
In my early days working for a multinational financial services firm in India, I was in the B2B Sales function. One day our CEO stopped...
- Nov 5, 2015
Inside Sales Support – A Must for every B2B organization
Are you a business that sells products or services to other businesses? Does your sales channel often sit idle due to the lack of sales...
- Nov 4, 2015
The Role of Consumer Services is Changing
The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...
- Oct 16, 2015
The Cost of Business Meetings and Why We Need to Take an ROI Approach to Them
Have you ever considered calculating the cost of your meetings Be they internal meetings or external. Whether for new business or meeting...
- Jan 12, 2015
How An Appliance And Household Goods Company Can Use Call Centres For Engaging With High Net Worth P
1. Specialist Expert Consultation – To consumers who are looking to make a purchase of household appliances. There are many aspects that...
- Dec 19, 2014
Use of Call Centres for Consumer Marketing
Call centres have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...
- Dec 7, 2014
How much does it cost to have a face to face sales prospecting meeting (India)?
There are times when I meet prospects and share with them the cost of our face-to-face meeting. The conversation goes as this: ‘This...
- Dec 7, 2014
Leveraging your Brand Investment in Digital Marketing
A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies...