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What are Facebook Chat bots and how can you use them to engage with your customers?

Bot or Robot? In computing terms a Bot is an automated program that can perform certain tasks based on inputs provided to it. Inputs can...

Database and List Building for Email Marketing

As marketers seek to stay in touch with prospects (with the ultimate aim of selling their products and services) they encounter several...

How can an Inside Sales Team boost the productivity of your Business Development Managers?

In my early days working for a multinational financial services firm in India, I was in the B2B Sales function. One day our CEO stopped...

Inside Sales Support – A Must for every B2B organization

Are you a business that sells products or services to other businesses? Does your sales channel often sit idle due to the lack of sales...

The Role of Consumer Services is Changing

The consumer is not only the King. The consumer is now the influencer, the director, the maker or breaker, the chief architect of the...

The Cost of Business Meetings and Why We Need to Take an ROI Approach to Them

Have you ever considered calculating the cost of your meetings Be they internal meetings or external. Whether for new business or meeting...

How An Appliance And Household Goods Company Can Use Call Centers For Engaging With High Net Worth Prospects

1. Specialist Expert Consultation – To consumers who are looking to make a purchase of household appliances. There are many aspects that...

Use of Call Centers for Consumer Marketing

Call centers have obtained a not so nice reputation of being the source of pesky calls. Waking you up on Sunday afternoon, interrupting...

How much does it cost to have a face to face sales prospecting meeting (India)?

There are times when I meet prospects and share with them the cost of our face-to-face meeting. The conversation goes as this: ‘This...

Leveraging your Brand Investment in Digital Marketing

A few years ago Digital Marketing was considered by many to be a baby that would remain a baby for very long. Many advertising agencies...