Direct Mail
Creating effective Direct Mail campaigns is an art and a science. At Kankei we combine our creative abilities with our strong service capabilities to create and deliver Direct Mail campaigns that are effective and accountable. With stringent post-campaign analysis and ROI calculations, Kankei ensures that its clients marketing money is wisely spent.
Direct Mail - Outbound
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Prospective |
Current |
Past |
Consumers
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Target for New Business |
Activate, Cross Sell, Up Sell, Manage Relationships, Loyalty Programmes |
Win Back, Sell other Services |
| Trade |
Target New Trade Partners, Alternate Channels |
Manage Relationships, Track and Manage Performance |
Surveys, Feedback |
| Shareholders |
Target for New Business |
Activate, Cross Sell, Up Sell, Manage Relationships |
Win Back, Sell other Services |
Mail – Inbound
Each year Kankei manages hundreds of thousands of inbound mail. This could be one or more of the following types:
1. Contest Responses
2. Warranty Cards
3. White Mail
4. Consumer Feedback Forms
5. Direct Mail Responses
We help brands in creating and executing Direct Mail campaigns that are standalone as well as those that integrate with our Call Center Services, Web Services and Personal Contact Services. We have alliances to manage the mailroom function that requires secure, safe and reliable global delivery of Direct Mail. (Please see section on alliances)
Contact Us to help you create and execute Direct Mail campaigns that deliver results!
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